Regulation of the location, size, placement, and certain features of signs is necessary to enable the public to locate goods, services and facilities in the city without difficulty and confusion, to encourage the general attractiveness of the community, and to protect property value therein. Accordingly, it is the intention of this chapter to establish regulations governing the display, location, maintenance and inspection of signs which will:
A. Prevent the construction and projection of signage into, above or within public right-of-way and property;
B. Protect the public health and general welfare.
(Ord. 1340-88 § 2(part), 1988).